The True Believer By Eric Hoffer (Review & Detailed Summary)

Overview Hoffer seeks to explain why mass movements happen. First he talks about different personality types, and why each is drawn to a movement. For example, people who join fanatical mass movements often feel their lives are useless or wasted. They latch onto a movement because it makes them feel that they have purpose, that … Read more

Can you Learn to be Manipulative?

Answer: Yes. Manipulation is a skill like any other. First you learn how it works. Then you practice each skill that makes up manipulation. Finally you put those elements together into easy to use processes. Learn how Manipulation Works Manipulation gets a bad rap. Skills of Manipulation Manipulation includes many different skills. Here are a … Read more

Propaganda Techniques: An Exhaustive List

Propaganda is a planned effort to influence people’s thoughts, beliefs, and actions using strategic messages. This article covers a list of propaganda techniques used in various areas of life. In Marketing And Advertising Advertisers and marketers use propaganda techniques to move people along the hierarchy of effects model. The hierarchy of effects model is a … Read more

The Divide And Conquer Strategy

What Is The Divide And Conquer Strategy? Dictators, politicians, sociopaths, and individuals have been known to use the divide and conquer strategy. It is also known as the divide and rule strategy since those who imply it have the goal of ruling or controlling a situation or resource. You can also add in another term … Read more