Overview Hoffer seeks to explain why mass movements happen. First he talks about different personality types, and why each is drawn to a movement. For example, people who join fanatical mass movements often feel their lives are useless or wasted. They latch onto a movement because it makes them feel that they have purpose, that … Read more
Everyone wants their threats, promises, and assurances taken more seriously. But how? Think in terms of certainty. If people were more certain you’d fire them, reward them, support them, or successfully compete against them, you’d increase your bargaining power. We see this play out in the Russia Ukraine conflict. The more certain people are that … Read more
Reward Power and Coercive Power Reward power comes from offering positive or negative rewards in exchange for cooperation. Right off the bat we see a major source of power. The dragon. The dragon is a form of coercive power, but Dany uses it in an unexpected way. Instead of just giving the dragon up, or … Read more
What is Priming? The world is full of many types of sensory input. For example, hundreds of cars are all around when we drive on the free way. Humans have to sort through all this input every second, and decide what is relevant. The person driving consistently in front of you won’t grab your brain’s … Read more
99 Negotiation Strategies is a book by a professional negotiator. He has a legal background and has taken part in hundreds of high stakes negotiations. The book is a list of all the tactics he has ever used or seen used. He admits that most of the negotiations he is part of are distributive in … Read more
Often people dogmatically cling to the way they see the world, rejecting other methods or truths that don’t support how they want to see things. Today we are covering how you can convince anyone to accept your idea or point of view. There is a specific pattern you can follow. But there must be one … Read more
Learning to be comfortable starting conversations with strangers can increase your social power. Specifically if you can start conversations with strangers, keep them going, and get useful information from them, you can do it with anyone. Try these conversations starters that are flexible enough to be useful in any situation. What Is Your Conversation Goal? … Read more
What Is This Book About? Persuasion is practically impossible when discussing certain subjects. This book teaches techniques for such situations. It is chalk full of effective questions that will force people to reconsider their positions. Who Should Buy This Book? You should buy this book if you are looking for techniques to improve your persuasive … Read more
The ability to attack and defend an argument is important for your ability to advocate for the truth and to protect against bad plans. We are going to cover methods that professional arguers use to attack and defend arguments. If you want to know more about how this works, check out this book about arguing … Read more
