Why Do You Do This Work?
We produce content that focuses on strategies and science for attaining power, using studies to weed out ineffective techniques. Our goal is to make the academic literature actionable and simple so people can improve their lives and protect themselves.
Our academic and professional backgrounds in sales, marketing, psychology, neuroscience, philosophy, law, statistics, entrepreneurship, and business help us accomplish these goals.
Are You Evil?
Some have commented that we cover dark material in a detailed and systematic way. They accuse us of providing information so that people can manipulate and cause others issues.
Covering and obscuring malicious techniques make those seeking understanding and defenses more vulnerable. Those who want to use techniques in negative ways will do so whether we document them here or not.
But biology has a solution that can help. We can be inoculated by injecting a portion of disease into our systems so our immune system can create antibodies. Similarly, this site seeks to inoculate people against malicious attacks by describing them in detail; by presenting information like an attacker might think.
What Do You Think About Humanity In General?
People are strong and adaptable, not weak and frail. Those who seek to shut down sites like this often take a more pessimistic view of humanity. In contrast, science shows that correctly exposing individuals makes them stronger in the long run, if they are committed to improvement. People don’t need to be protected, they need to be empowered.
We offer courses and coaching on self defense, self empowerment, self improvement, and much more.