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Main Article. Links: -The Craft Of Power By Siu (A practical approach to power. The story about the King and the horse are from this book.) View On Amazon. –Inoculation Theory Wikipedia page. Basically counter an argument before it happens to prepare your audience to be more resistant to persuasion. Jury article reference here. Research … Read more
Original Article. Links: https://en.wikipedia.org/wiki/Altercasting A general overview. https://en.wikipedia.org/wiki/Identification_in_Burkean_rhetoric 6 dimensions of altercasting here. Basically it talks about how close the identity is to the person’s ego. Closer === more persuasive. Research Notes: -Try positive and negative altercasting. Positive is when you entice someone based on an identity. For example “all smart people act this way.” … Read more