The Key To Persuasion: What Is The WIIFM Principle? (MEMBERS ONLY Bonus Material)
Main Article. Links: -The Craft Of Power By Siu (A practical approach to power. The story about the King and the horse are from this book.) View On Amazon. –Inoculation Theory Wikipedia page. Basically counter an argument before it happens to prepare your audience to be more resistant to persuasion. Jury article reference here. Research … Read more
